How to Write Emails People Actually Want to Read
Most emails fail because they sound like advertisements.
People ignore advertisements.
People read stories.
Start With Curiosity
Bad:
"Weekly Newsletter."
Better:
"I nearly quit my business last year."
Which one makes you want to keep reading?
Write Like a Human
Imagine writing to one friend.
Use:
- Short sentences.
- Everyday words.
- Real experiences.
Avoid:
- Corporate jargon.
- Overly complicated language.
- Endless paragraphs.
Give Before You Ask
A great email often does one of three things:
- Teaches something.
- Entertains.
- Solves a problem.
If every email only asks for money, people leave.
Be Honest
You don't need to pretend:
- To be rich.
- To be an expert.
- To know everything.
Authenticity is surprisingly rare online.
And because it's rare, it's valuable.
The Best Emails Feel Personal
People don't remember:
- Fancy templates.
- Clever graphics.
- Complicated funnels.
They remember:
"This person understands me."
If your emails make readers feel that way, you'll stand out in a crowded inbox.